For this project with The Growth Partnership, I was tasked with designing a 28-page booklet titled "Insights on Growth." My responsibilities included the complete layout of text and images, ensuring a visually appealing and cohesive design throughout. I meticulously selected high-quality coated paper to enhance the booklet's tactile and visual appeal. Additionally, I managed the CMYK press checks to ensure color accuracy and print quality. This project showcases my ability to blend strategic design elements with practical considerations, resulting in a polished and professional final product that effectively communicates the client's message.

For this college project, I created a cohesive packaging design for Demitasse Coffee & Creamery. The goal was to develop a brand identity that exudes sophistication and simplicity while ensuring practical functionality. The design features a clean, modern aesthetic with a warm color palette, highlighting the brand's commitment to organic and premium quality products. The project includes coffee bean bags, to-go cups, and a reusable shopping bag, all unified by consistent branding elements and an elegant logo. This packaging solution not only enhances the visual appeal but also reinforces the brand's market presence and customer experience.

For this project with The Growth Partnership, I custom designed a product launch mailer for ABLE, featuring intricate die cutting, scoring, and folding techniques to create a standout piece. The mailer includes precise spot gloss details and carefully matched CMYK colors to ensure a vibrant and cohesive look. Produced in a limited run of 10,000 units, this mailer is designed to captivate and engage recipients with its unique and interactive format. This project highlights my ability to manage complex design and production processes, resulting in a memorable and effective marketing tool.

Inspired by my passion for homebrewing, I created a personal mock-up and UI brainstorming project for an app called Brew Source. This app is designed to help homebrewers manage and create their beer recipes, log their brewing sessions, and connect with the brewing community. The user interface is intuitive and visually appealing, with a warm color palette that reflects the craft brewing culture. Key features include recipe browsing and creation, ingredient tracking, brewing logs, and community forums. This project showcases my skills in UI/UX design, user-centric thinking, and the ability to translate inspiration into practical, engaging digital solutions.

For GHD CPAs & Advisors, I crafted a unique set of punch-out coasters that double as business cards, featuring essential contact information on the reverse side. This innovative design served both a practical purpose and a memorable marketing tool. The project involved custom designing the coasters to ensure they were visually appealing and functionally effective, with a sleek navy blue theme and clear, bold typography. This project highlights my ability to combine creativity with functionality, resulting in a distinctive and practical promotional item.

As part of a college group project, I contributed to the creation of "Elsewhere Travel" magazine, handling all features, ads, and articles. This project marked my first experience with professional CMYK press printing, providing valuable insights into the printing process and high-quality production standards. The magazine showcased diverse travel destinations, emphasizing my ability to work collaboratively and manage complex design projects from concept to completion.

For EllieMae and their Encompass CRM, I redesigned their recipe email template, transforming it from a static image format to a fully responsive, live text format. This enhancement ensures optimal readability and accessibility across all devices, vastly improving user engagement and interaction. The new design prioritizes responsiveness and adaptability, providing a seamless experience whether viewed on a desktop, tablet, or smartphone. This project demonstrates my commitment to modern, user-centric design principles and my ability to enhance digital communications through innovative solutions.

For EllieMae, I custom designed an engaging and informative infographic focused on college savings. Utilizing a vibrant color palette and playful design elements, I aimed to create an inviting and visually appealing piece that encourages readers to explore the content in depth. The infographic breaks down complex information into easily digestible sections, making it accessible and enjoyable for a wide audience. This project highlights my ability to combine informative content with creative design to capture and maintain reader interest.

For EllieMae, I crafted an email that stands out with the use of custom fonts and background images, creating a unique and visually appealing design. To ensure a seamless experience across all email clients, fallback styles were meticulously implemented. This approach guarantees that the email maintains its aesthetic and readability, even in clients that do not support advanced features. The result is an engaging and distinctive email that delivers the best possible experience on all devices, showcasing my ability to blend creativity with technical adaptability.